The Nordic Playlist presents tailor-made playlists to help you to discover a huge range of music from Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Åland and Greenland.
Hand-picked and tailor-made, the Nordic Playlist plays host to more than 150 playlists curated by some of the most influential musicians and tastemakers from the Nordic countries and beyond, all of which can be found on Spotify and Apple Music.
Over 100 artists have taken the reins since the Nordic Playlist’s launch in January 2014, including Of Monsters & Men, Aurora, Zara Larsson, First Aid Kit, Teitur and Nive Nielsen who have each picked their favourite songs from each Nordic country, compiling them to create their very own Nordic Playlist.
The Nordic Playlist has also appeared at a number of live events, with pop up Radio Bars at Iceland Airwaves, by:Larm, Berlin Festival and Slush Music hosting live-streamed broadcasts from prominent radio DJs, live sessions and more, and residencies at Roskilde Festival producing more than 40 live sessions and interviews.
Since its launch in 2014, the Nordic Playlist has successfully established itself as a prominent voice in the digital world, and as a key destination for tastemakers looking for accessible ways in which to explore Nordic music.
Throughout its operation, the Nordic Playlist has been successful at employing the latest digital techniques to enhance the prominence and position of Nordic music, artists and repertoire within the digital realm. It boasts a vast archive of curated, editorial and themed playlists across the four biggest global streaming services (Spotify, Apple Music, TIDAL and Deezer) and has built a collection of more than 150 exclusive videos.
Feedback about the usefulness of the information presented on the platform has been overwhelmingly positive. The significance of Nordic Playlist platform as an essential tool in promoting both individual artists, and the concepts of Nordic music and culture has been attested to by prominent figures throughout the music industry including, editors at Spotify in the UK, the head of music programming at KCRW in Los Angeles and the chief bookers of Roskilde Festival in Denmark.
Almost a million people have used the platform since its launch in 2014. The Nordic Playlist had more than 20,000 users subscribed to its playlists on Spotify alone, and 1,000,000+ views of its content on YouTube. The vast archive of content and creative marketing methods have helped to make Nordic music more visible within Google, YouTube and other online platforms. It has also established a reputation, among key music-industry players, as a vital resource when looking for artists for radio shows and websites as well as to promote, book for live events and much more.