NORDIC MUSIC BIZ ANNOUNCES TOP 20 UNDER 30 WINNERS FOR THE EIGHTH CONSECUTIVE YEAR. 

The 2025 awardees will be oficially celebrated at a ceremony during the by:Larm Festival in Oslo on Thursday, September 11.

The Nordic music industry proudly unveils the 2025 edition of the Nordic Music Biz’ Top 20 Under 30, celebrating the most promising young professionals shaping the future of music across the region. The Top 20 Under 30 list was created to spotlight emerging talent and ensure continued innovation and renewal in the Nordic music industry. The award underlines the strong collaborative spirit of the Nordic countries in promoting talent and exporting music to international markets.

Now in its eighth year, the initiative—established by NOMEX (Nordic Music Export)—recognizes 20 exceptional individuals under the age of 30 who are driving innovation, creativity, and global impact in the Nordic music scene. The honourees represent a diverse cross-section of the industry, from artist management and live promotion to digital strategy and label leadership. Being included on the list has become a mark of distinction for young professionals and is seen as a springboard for further influence and opportunity within the music business.

A jury of 17 influential figures from across the five Nordic countries and the Faroe Islands evaluated candidates based on company growth, career trajectory, peer recognition, artistic development, innovation, and measurable industry impact in 2024–2025. The selection process also emphasized gender balance and diversity, core values of the Top 20 Under 30 initiatives.

WE PROUDLY PRESENT THE LIST OF
NORDIC MUSIC BIZ’ TOP 20 UNDER 30 2025

SWEDEN

Waldemar Nordström
Music executive, artist manager, co-founder, WN Entertainment & Boshi Collective 

Naomi Wood
Founder, Wood Music 

Hilma Kekkoen Orrell
 Business Developer, Sensus Music

André Wessely
Founder, 777 Sound and Seven Studios 

DENMARK

Daniel Bruhn
DJ, CEO, Co-founder, Head of Digital Marketing, All we Need, Playback, Mother Tongue Records

Esben Aarup
Project manager, Fundraiser, Co-founder, UMTO, Live Incubator

Molly Mercedes Marlow 
Tour Manager & Production manager, VEGA & Freelance 

Susi Castelo
Music Programmer, Booking agent, Live A&R, ALICE Cph 

Yasemin Özcelik
Artist and label manager, MM Management 

NORWAY

Mats P. Austgulen
Manager, CEO and Founder, Ugreit AS 

Agnes Steen Eckersberg
Promoter, All Things Live

Sajje Solbakk
Festival Director, Riddu Riđđu

Tatijana Todorovi 
Senior Marketing Manager, The Orchard Nordics

Jericson Joseph
Partner, Manager, Publisher, Popular Demand

FINLAND

Henri Hagnäs
Head of bookings, United Stage Finland

Livari Suosalo
A&R, Songwriter, Drummer, Warner Music Finland

Sarah Latosaari
Creative and Content manager, Universal Music Finland

ICELAND

Snorri Ástráðsson
Promoter, All Things Live Denmark 

Agnes Hlynsdóttir
Promoter, Lemmy

2025 JURY – NORDIC MUSIC BIZ’ TOP 20 UNDER 30

Norway:
Stephanie Owusu, Branding & Communications Director/Sony Music Norway
Dennis Kiil, Founder / Kiil Management
Stian Nicolaisen, A&R / The Orchard

Sweden:
Holly Astera, Manager & VP of A&R / The Very Good
Ankit Desai, CEO / snafu records
My Bergman, Booking Agnet / Jubel

Finland:
Stella Kylä-Liuhala, Senior Project Manager / Ohlogy
Leevi Mäkinen, Artist Manager / PME
Miika Blomqvist

Denmark:
Rosa Lois Balle Yahiya, Co-founder and Leader / Another Life
Søren Falk Madsen, Senior Int. Label Manager / Playground Denmark
Stine Omega, Booker / Copenhell

Iceland:
Klaudia Gawryluk
Gabríel Ólafsson
Ægir Sindri Bjarnason

Faroe Islands:
Gunn Hernes
Marianna Nagata / Tutl.

FAROE ISLAND

Dania O. Tausen
A&R, Social Media, Distrubution, Artist, Plátufelagið Tutl