
NORDIC MUSIC BIZ ANNOUNCES TOP 20 UNDER 30 WINNERS FOR THE EIGHTH CONSECUTIVE YEAR.
The 2025 awardees will be oficially celebrated at a ceremony during the by:Larm Festival in Oslo on Thursday, September 11.
The Nordic music industry proudly unveils the 2025 edition of the Nordic Music Biz’ Top 20 Under 30, celebrating the most promising young professionals shaping the future of music across the region. The Top 20 Under 30 list was created to spotlight emerging talent and ensure continued innovation and renewal in the Nordic music industry. The award underlines the strong collaborative spirit of the Nordic countries in promoting talent and exporting music to international markets.
Now in its eighth year, the initiative—established by NOMEX (Nordic Music Export)—recognizes 20 exceptional individuals under the age of 30 who are driving innovation, creativity, and global impact in the Nordic music scene. The honourees represent a diverse cross-section of the industry, from artist management and live promotion to digital strategy and label leadership. Being included on the list has become a mark of distinction for young professionals and is seen as a springboard for further influence and opportunity within the music business.
A jury of 17 influential figures from across the five Nordic countries and the Faroe Islands evaluated candidates based on company growth, career trajectory, peer recognition, artistic development, innovation, and measurable industry impact in 2024–2025. The selection process also emphasized gender balance and diversity, core values of the Top 20 Under 30 initiatives.
WE PROUDLY PRESENT THE LIST OF
NORDIC MUSIC BIZ’ TOP 20 UNDER 30 2025
SWEDEN
Waldemar Nordström
Music executive, artist manager, co-founder, WN Entertainment & Boshi Collective
Naomi Wood
Founder, Wood Music
Hilma Kekkoen Orrell
Business Developer, Sensus Music
André Wessely
Founder, 777 Sound and Seven Studios
DENMARK
Daniel Bruhn
DJ, CEO, Co-founder, Head of Digital Marketing, All we Need, Playback, Mother Tongue Records
Esben Aarup
Project manager, Fundraiser, Co-founder, UMTO, Live Incubator
Molly Mercedes Marlow
Tour Manager & Production manager, VEGA & Freelance
Susi Castelo
Music Programmer, Booking agent, Live A&R, ALICE Cph
Yasemin Özcelik
Artist and label manager, MM Management
NORWAY
Mats P. Austgulen
Manager, CEO and Founder, Ugreit AS
Agnes Steen Eckersberg
Promoter, All Things Live
Sajje Solbakk
Festival Director, Riddu Riđđu
Tatijana Todorovi
Senior Marketing Manager, The Orchard Nordics
Jericson Joseph
Partner, Manager, Publisher, Popular Demand
FINLAND
Henri Hagnäs
Head of bookings, United Stage Finland
Livari Suosalo
A&R, Songwriter, Drummer, Warner Music Finland
Sarah Latosaari
Creative and Content manager, Universal Music Finland
ICELAND
Snorri Ástráðsson
Promoter, All Things Live Denmark
Agnes Hlynsdóttir
Promoter, Lemmy
2025 JURY – NORDIC MUSIC BIZ’ TOP 20 UNDER 30
Norway:
Stephanie Owusu, Branding & Communications Director/Sony Music Norway
Dennis Kiil, Founder / Kiil Management
Stian Nicolaisen, A&R / The Orchard
Sweden:
Holly Astera, Manager & VP of A&R / The Very Good
Ankit Desai, CEO / snafu records
My Bergman, Booking Agnet / Jubel
Finland:
Stella Kylä-Liuhala, Senior Project Manager / Ohlogy
Leevi Mäkinen, Artist Manager / PME
Miika Blomqvist
Denmark:
Rosa Lois Balle Yahiya, Co-founder and Leader / Another Life
Søren Falk Madsen, Senior Int. Label Manager / Playground Denmark
Stine Omega, Booker / Copenhell
Iceland:
Klaudia Gawryluk
Gabríel Ólafsson
Ægir Sindri Bjarnason
Faroe Islands:
Gunn Hernes
Marianna Nagata / Tutl.
FAROE ISLAND
Dania O. Tausen
A&R, Social Media, Distrubution, Artist, Plátufelagið Tutl